Jüsto reopens in Mexico with support from OMNi and investors

TL;DR: Jüsto reopens in Mexico with support from OMNi and investors

• Jüsto, the digital supermarket, resumes operations in Mexico after an announced closure.
• OMNi acquires Jüsto USA and plans a $100 million investment in the first year.
• The transaction is backed by investors such as General Atlantic and FEMSA.
• The reactivation of more than 500 employees is expected.
• The restructuring seeks to recover Jüsto’s market valuation.

Jüsto’s reopening in Mexico

Jüsto, the 100% digital supermarket that had announced its definitive closure in December 2025, has surprised the market by confirming its reopening in Mexico. This decision comes less than a month after the company communicated its intention to cease operations, reflecting a drastic change in its financial and operational situation. Jüsto’s reactivation is part of a broader strategy driven by OMNi, which has acquired the shares of Jüsto USA.

The exact date for the restart of operations has not yet been defined, but details about the resumption of service for users are expected to be announced in the coming days. This return not only implies the reactivation of the platform, but also the integration of Jüsto into OMNi’s ecosystem, which focuses on offering user-centered experiences and innovative technological solutions.

Note: Jüsto’s reactivation is a significant step in the context of online grocery commerce in Mexico, a sector that has shown steady growth in recent years.

OMNi’s acquisition of Jüsto USA

OMNi’s acquisition of Jüsto USA, led by Moisés and Samuel Chaves, represents a crucial strategic shift for the company. This operation not only involves the purchase of shares, but also a $100 million capital injection during the first year, which will allow Jüsto to restructure and adapt to an ever-evolving market.

OMNi, which seeks to integrate the digital supermarket model into its ecosystem, has expressed its intention to revitalize the Jüsto brand and improve its product and service offering. The transaction has been validated by HSBC, adding an additional level of confidence in the viability of the business.

Jüsto’s acquisition aligns with OMNi’s vision of strengthening its presence in the e-commerce sector and leveraging Jüsto’s technological infrastructure to offer a more efficient, customer-centric service.

$100 million investment for the first year

The injection of $100 million earmarked for

Jüsto, in its first year under OMNi’s management, is a key component of the reactivation strategy. This investment will be allocated to the company’s financial and administrative restructuring, as well as to improving its technological and operational infrastructure.

The goal of this investment is not only to stabilize Jüsto’s operations, but also to position it as a strong competitor in the digital supermarket market. It is expected that part of these funds will be used to reinstate the workforce of more than 500 employees who were affected by the previous shutdown. The reactivation of staff will be essential to ensure a smooth transition into the company’s new phase.

Key: OMNi’s investment is an indication of confidence in Jüsto’s growth potential in the Mexican market.

Investor backing in the transaction

The acquisition transaction of Jüsto has the backing of major investors, including General Atlantic and FEMSA, who have been involved with the company since its inception. This financial support is crucial for Jüsto’s reactivation, as it provides the stability needed to implement the required strategic changes.

The backing of these investors not only provides capital, but also experience and networks of contacts that can be vital for Jüsto’s future growth. The confidence of these players in Jüsto’s business model is an indication of its potential in the competitive digital supermarket market.

Impact on the Mexican market

Jüsto’s reopening has the potential to significantly impact the Mexican digital supermarket market. Jüsto was one of the pioneers in this sector, offering a business model that eliminates intermediaries and focuses on fast product delivery. Its return could revitalize competition in the market, forcing other players to innovate and improve their services.

In addition, Jüsto’s reactivation could benefit local producers, as the company has shown a commitment to promoting Mexican products. This not only helps the local economy, but can also attract consumers who value sustainability and support for domestic production.

Note: Competition in the digital supermarket sector is intense, and Jüsto’s return could change the current market dynamics.

Reactivation of Jüsto employees

One of the most notable aspects of Jüsto’s reactivation is the reinstatement of more than 500 employees who had been laid off after the closure announcement. This measure is not only a relief for the affected employees, but it is also fundamental for the recovthe company’s operational capacity.

The reactivation of staff will allow Jüsto to have an experienced team that is already familiar with the company’s culture and operations. This will facilitate the transition to the new organizational structure under OMNi and ensure that services resume efficiently.

Change in Jüsto’s leadership

With OMNi’s acquisition of Jüsto, a significant change has occurred in the company’s leadership. Ricardo Weder, Jüsto’s founder, has been left out of the operation, marking a new chapter in the company’s history. OMNi, by taking control, has the responsibility to implement its vision and strategy to revitalize the brand.

This leadership change may bring new ideas and approaches that could be beneficial for the company. OMNi’s experience in developing technological solutions and its focus on empathetic design could transform the way Jüsto operates and relates to its customers.

History and growth of Jüsto

Jüsto was founded in 2019 as a fully digital supermarket, and it quickly gained notoriety in the Mexican market. During its first months, the company experienced monthly growth of more than 50%, driven largely by the COVID-19 pandemic, which led to an increase in demand for home delivery services.

Despite its initial growth and having raised more than 90 million dollars in investments, Jüsto faced financial and operational challenges that culminated in its closure announcement in December 2025. However, its return under OMNi’s leadership represents a new opportunity to regain its position in the market.

Note: Jüsto’s story is an example of how the business environment can be volatile and how adaptation and innovation are essential for survival.

Strategies for Jüsto’s future

To ensure its success after reopening, Jüsto will need to implement a series of strategies focused on regaining lost market share. This could include changes to the pricing structure, improvements in brand promotion, and updates to its product offering.

1. Price changes: Jüsto could consider adjusting its prices to attract customers who have opted for competitors.
2. Promotions and marketing: Increasing the marketing budget and redefining the brand strategy will be crucial to regain customer loyalty.
3. Product innovation: Updating its product offering to better meet consumers’ needs could be a determining factor in its success.

The combination of these strategies,

along with the financial backing of OMNi and other investors, could position Jüsto for sustained growth in the competitive digital supermarket market.

Jüsto’s rebirth: a new era for the digital supermarket in Mexico

OMNi’s investment and its impact on the reactivation

OMNi’s $100 million investment is a fundamental pillar for Jüsto’s reactivation. This capital injection will not only enable the company’s restructuring, but will also facilitate the implementation of new technologies and operational improvements.

Strategies to regain lost market share

Jüsto will need to adopt a multifaceted approach to regain its market share. This will include not only adjustments in prices and promotions, but also a renewed focus on the customer experience and service quality.

Jüsto’s future in the digital consumer ecosystem

With OMNi’s backing and a renewed strategy, Jüsto has the potential to become a leader in Mexico’s digital consumer ecosystem. Its focus on innovation and customer satisfaction will be key to its future success.