Table of Contents
- 1. TL;DR: Bluesky, the decentralized alternative to X
- 2. Introduction to Bluesky
- 3. Key Features of Bluesky
- 4. Growth and Popularity
- 5. Challenges and Controversies
- 6. Future of Bluesky
TL;DR: Bluesky, the decentralized alternative to X
- Bluesky has surpassed 30 million users since its launch.
- It offers an interface similar to Twitter, but with a focus on decentralization and user privacy.
- The platform allows algorithm customization and community moderation.
- It has grown rapidly due to changes in X’s policies and general dissatisfaction with the platform.
- Despite its growth, it still trails competitors like Threads.
Introduction to Bluesky
Bluesky is a decentralized social media application, conceptualized by former Twitter CEO Jack Dorsey. Its development began in 2019 and it launched as an alternative to Twitter, now known as X, in a context where many users are looking for more transparent and secure platforms. Bluesky uses an open-source framework called the AT Protocol, which allows external developers to view and contribute to the platform’s development.
Key Features of Bluesky
Interface and Usability
Bluesky features a familiar interface for Twitter users, allowing the creation of posts of up to 256 characters, as well as the inclusion of photos. Users can follow others, interact with posts, and access a personalized “Home” feed. The app also offers a “Discover” section that suggests relevant content.
Customization and Algorithms
One of Bluesky’s most notable features is the ability to customize display algorithms. Users can create “custom feeds” that let them choose how their content is organized. This flexibility is a key draw for those seeking a more individualized social media experience.
Moderation and Security
Bluesky has implemented advanced moderation tools to manage content that violates its community guidelines. This includes a system of reports and reviews, as well as the option to limit who can reply to posts. Account security has been improved with email verification and the option to opt out of sharing content publicly.
Growth and Popularity
Growth Factors
Bluesky’s growth has been driven by several factors, including controversial changes to X’s policies, such as modifying the blocking feature. This has led many users to seek alternatives, resulting in a significant increase in sign-ups on Bluesky, especially after the presidential elections
is from the U.S. in 2024.
Comparison with Competitors
Although Bluesky has grown rapidly, it still trails competitors like Threads, which has 275 million monthly active users. However, its focus on decentralization and privacy could help it carve out a niche in the market.
Challenges and Controversies
Moderation Issues
Since its launch, Bluesky has faced criticism for its handling of content moderation. It has been accused of not adequately protecting users from marginalized groups and of not moderating racist content effectively. This has led some users to start a “posting strike” until better moderation measures are implemented.
Criticism and Responses
The arrival of controversial figures on the platform has sparked criticism. For example, writer Jesse Singal was mass-reported by users, which led to his ban and subsequent reinstatement. In addition, it has been noted that Bluesky’s culture tends to lean more to the left, which has generated discontent among some users.
Future of Bluesky
Expansion Plans
Bluesky has expansion plans that include introducing new features and the possibility of federating its network, allowing independent communities to operate within the AT protocol. This could facilitate the creation of new social apps that use the same infrastructure.
Planned Innovations
Bluesky is expected to continue developing tools that improve personalization and user safety. This includes the possibility of implementing features similar to X’s “Community Notes” and the development of a photo app called Flashes.
Bluesky: A New Era in Decentralized Social Networks
Bluesky’s Vision
Bluesky seeks to redefine the social media experience by offering a space where users have control over their content and their interaction. The platform commits to not using users’ content to train artificial intelligence models, thus differentiating itself from other networks.
Key Features of Bluesky
Personalization, transparency, and security are fundamental pillars of Bluesky, making it an attractive option for those looking for an alternative to traditional platforms.
Challenges and Opportunities in the Future
As Bluesky continues to grow, in
will face challenges related to moderation and community culture. However, its focus on decentralization and privacy could offer unique opportunities to attract more users.
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Martin Weidemann is a specialist in digital transformation, telecommunications, and customer experience, with more than 20 years leading technology projects in fintech, ISPs, and digital services across Latin America and the U.S. He has been a founder and advisor to startups, works actively with internet operators and technology companies, and writes from practical experience, not theory. At Suricata he shares clear analysis, real cases, and field learnings on how to scale operations, improve support, and make better technology decisions.