Most companies believe they do—but very few have the data to prove it.
In an increasingly competitive market, understanding what your customers truly think is no longer a nice-to-have. It’s the only way to know whether you’re on the right track or if something needs to be improved before you lose that relationship.
The problem is that measuring customer satisfaction often sounds like an expensive project involving third-party surveys, consulting firms, and weeks of analysis. But it doesn’t have to be that way. That’s exactly why Meerkat Cx 3.0 includes CSAT.
CSAT is an automated customer satisfaction survey system that measures your customers’ experience at no additional cost and without complex processes—all directly from your customer service platform.
How does it work?
Every time a ticket is closed or a customer inquiry is completed, the customer automatically receives a link to a short survey that takes only a few seconds to answer. It includes three key questions—rated from 1 to 5 stars—covering service quality, response time, and likelihood to recommend your company. Everything is fully customizable to fit the needs of each department or your organization’s specific requirements.
Data You Can Actually Use
Every response is automatically recorded and transformed into clear, actionable reports, including:
- Overall customer satisfaction score
- Total number of completed surveys
- Highest and lowest ratings
- Agent performance
- Department-level results
Why Should You Measure Customer Satisfaction?
Because numbers don’t lie. They reveal where improvements are needed, which agents are delivering outstanding service, and how effectively you’re building customer loyalty. With this information, decisions are no longer based on intuition—they’re driven by data and strategy.
Measuring customer satisfaction is no longer optional. It’s the most direct way to understand how you’re serving your customers today and where your business can grow tomorrow.
Ready to get started? Contact us, and we’ll help you configure CSAT to fit your business.
If you’d like to learn more about Meerkat Cx 3.0, please don’t hesitate to contact us.
Diego Cúneo is Director of the PR & Communications Lab at Meerkat Cx. A journalist and communicator with over 30 years of experience in leading mass media. He specializes in Corporate Communications, Public Relations and Institutional Affairs, with extensive work across major companies.