Knowing their profile, expectations and needs not only allows you to expand your business but also to create fidelity.
There is no doubt that the Covid-19 pandemic and its consequent confinement have changed Internet consumption habits. In fact, recent studies indicate that in our country people spend, on average, more than 9.5 hours a day using the Internet, 3 hours on social networks and almost two hours listening to music through streaming services. There has also been an expansion of the market, since it is estimated that in Argentina there are more than 36 million active Internet users, and 95% of them have a cell phone. And that's not all: there are more than 55 million active cell phone lines (that is, more than one per inhabitant), many of which use Internet connections to stay connected.
In addition, 79% of users use social networks (Facebook, TikTok, Instagram, YouTube, etc.) actively. This means that almost all Internet users have profiles on these platforms.
The universe of consumers is quite heterogeneous, both in terms of age (in fact, there has been a large increase in the number of children and senior citizens in recent years) and socioeconomic level (from the ABC1 level, which generally contracts broad connectivity plans, to the lower strata, which are partial consumers).
It is clear, then, that it is increasingly important for ISPs to offer a quality service, since the connection is used not only for leisure but also for work, study and communication. For this reason, it is also essential to know the customers (active and potential) in order to create loyalty and expand the business.
In this sense, Meerkat Cx is a comprehensive and versatile tool, which allows to carry out satisfaction surveys that, properly prepared and channeled, provide the possibility to know in depth the type of user, their needs and requirements.
If you want to know more about Meerkat Cx, please don't doubt to contact us.