Making a company recognized and valued (“brand value”) is not an easy task; in fact, it takes a lot of time and effort to position a name among consumers, especially considering that the offer is growing and becoming more diversified.
Experts agree that brand equity is considered as “a positive differentiating effect that an organization has as a customer response to a product or service”. In other words, it is what makes the brand influential, respectable and with a greater commercial value, and is directly related to the perception that a person has about that particular brand.
Therefore, adding value to a product or service is to be one step ahead of the competition. That value can be a more complete product, with greater variety, more accessible or simply providing a high quality service, to mention just a few examples.
It is clear, then, that in the case of ISPs or any other company that provides services, customer service is key, because it is practically impossible to make a name for yourself among the public if you provide poor or deficient service.
In this sense, Meerkat Cx 2.0 becomes the ideal partner to give added value to the product, because it is a comprehensive tool (Omnichannel, with 7×24 attention, tailored for each customer, etc.) that allows companies to significantly improve their method of customer service.
So, if you want to know more about Meerkat Cx 2.0, please do not hesitate to contact us.