It streamlines work, improves communication, and helps reduce costs
There is no doubt that in recent years WhatsApp has become a key channel for communication between companies and their customers. This is because, when used correctly, it helps optimize customer support, reduce costs, and improve the user experience—provided it is implemented securely and in compliance with current regulations.
Why is this application strategic for ISPs?
📲 Because it enables direct, real-time communication with customers.
⚡ Because customer service processes can be automated through the WhatsApp Business API.
📈 Because it boasts an extremely high open rate (up to 98%) for critical messages.
🤝 Because it encourages personalized interactions that strengthen customer loyalty.
💰 And, fundamentally, because it reduces costs by integrating with CRM systems.
In this regard, the WhatsApp Business API makes it possible to automate frequently asked questions, manage tickets, and centralize conversations—freeing up teams to focus on higher-value tasks and improving response times.
That is why using personal WhatsApp accounts entails operational, security, and legal compliance risks.
In light of this, it is essential to emphasize:
• Use only official solutions.
• Protect information by applying best cybersecurity practices.
• Comply with data protection regulations such as GDPR or LGPD.
👉 In other words, implementing WhatsApp professionally allows ISPs to transform their communications and deliver a more efficient and reliable service. To achieve this, they must adopt a proactive approach to policy setting, employee training, and integration of the WhatsApp Business API. By doing so, they can improve operational efficiency and strengthen customer relationships.
Along this path, Meerkat Cx positions itself as a strategic ally. It is structured as an omnichannel platform with Artificial Intelligence tools and is specifically designed for the telecommunications sector, optimizing customer service and process automation in a secure and scalable way.
The result: more satisfied customers, more efficient operations, and communication aligned with today’s challenges.
If you would like to learn more about Meerkat Cx 3.0, please feel free to contact us.