Customer follow-up: a key element

More features from the latest Meerkat Cx update.

To wrap up our overview of the latest improvements to our omnichannel solution, Meerkat Cx, today we’d like to share how we manage the customer contact data collected through the platform.

As we mentioned in previous editions, the integration of all communication channels—using Meta’s official methods, including WhatsApp—generates a valuable flow of information. This data plays a key role not only in allowing agents to effectively track each case, but also in enabling complementary automations that enhance service efficiency.

In addition, gaining a deep understanding of each customer helps personalize product offerings based on individual preferences. It also enables meaningful satisfaction surveys that, when properly designed and analyzed, provide insights into user needs—making it possible to deliver a service experience that truly aligns with their expectations.

It is  evident that we’re continuously enhancing Meerkat Cx and adding powerful tools to ensure our clients have a smarter, more efficient solution.

Want to know more about Meerkat Cx? Don’t hesitate to contact us!