This was the central point of the event held in Mexico City, in which we participated last week.
After participating in Merida in the Expo ISP MX 2024, Meerkat headed to Mexico City to be part of the CX Day (Customer Experience Day), Mexico 2024 , one of the most important meetings of businesses and companies related to customer experience in Latin America, and that every year brings together experts and professionals in the discipline to share best practices, success stories and the latest global trends related to customer service.
The scope of the CX Day is highly regional, since so far in 2024 it has been held in Argentina, Chile and Mexico, and soon it will be the turn of Colombia and Costa Rica.
On this occasion, the main subject was: “Experiences with Positive Impact” and among the topics addressed were: Generative Artificial Intelligence (AI), Sustainability, Cultural Transformation and Omni Channeling.
For example, some of the highlights focused on how CX has evolved from old practices to today’s digital, efficient and inclusive care models; or how technology plays a key role in achieving a great user experience.
And as we have been sustaining in previous posts, Artificial Intelligence is increasingly present in the day-to-day performance of companies. Hence, the high point of the meeting was to see how to accelerate digital transformation and improve CX with AI, as these technologies allow organizations to accelerate innovation, optimize processes and significantly improve the customer experience without the need for large development teams.
Likewise, cases were presented that prove that AI did not come to replace “the human”, but is a great complement to improve daily activities (something that Meerkat has been applying with its Omnichannel solution Meerkat Cx 2.0).If you want to know more about Meerkat Cx 2.0, please do not hesitate to contact us.