{"id":3601,"date":"2026-07-27T19:00:00","date_gmt":"2026-07-27T22:00:00","guid":{"rendered":"https:\/\/suricata.la\/?p=3601"},"modified":"2026-07-27T17:12:24","modified_gmt":"2026-07-27T20:12:24","slug":"important-whatsapp-notice","status":"publish","type":"post","link":"https:\/\/suricata.la\/en\/important-whatsapp-notice\/","title":{"rendered":"IMPORTANT WHATSAPP NOTICE!"},"content":{"rendered":"\n<p class=\"has-medium-font-size wp-block-paragraph\"><em><strong>Starting October 1st\u00a02026, Meta will charge for every response sent via WhatsApp. Here&#8217;s how Suricata\u00a0AI can help.<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>\u26a0\ufe0f\u00a0Meta has announced that, effective October 1, 2026, it will charge for every response your business sends via WhatsApp (whether sent by a bot or a human agent). The cost will vary depending on the country where the customer is registered.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud83d\udce2&nbsp;How will the new pricing work?<\/strong><br>\u2139\ufe0f&nbsp;From now until September 30, 2026, responding to customers via WhatsApp remains free and unlimited.<br>\u2139\ufe0f Starting October 1, 2026, every response sent to customers will be charged.<br>\u2139\ufe0f This is not a per-conversation fee. Instead, Meta will charge for each response (each message) your business sends. For example, if your business sends 8 replies to a customer, you will be charged for all 8 messages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud83d\udce2&nbsp;To make it even clearer, here&#8217;s a real example:<\/strong><br>\ud83d\udc49 A customer contacts you, and the conversation consists of<strong> 15 messages <\/strong>in total: 7 from the customer and 8 replies from your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2139\ufe0f The cost for your replies will be:<\/strong><br>8 responses \u00d7 USD 0.026 (Argentina pricing; see attached table*).<br>Total cost: USD 0.21 for those responses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 Incoming customer messages will continue to be free of charge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 Message templates (promotions and notifications) are already billed today, and this pricing remains unchanged.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"749\" height=\"320\" src=\"https:\/\/suricata.la\/wp-content\/uploads\/2026\/07\/Newsletter-198-Whatsapp-cobrara-mensajes-salientes.png\" alt=\"\" class=\"wp-image-3583\" srcset=\"https:\/\/suricata.la\/wp-content\/uploads\/2026\/07\/Newsletter-198-Whatsapp-cobrara-mensajes-salientes.png 749w, https:\/\/suricata.la\/wp-content\/uploads\/2026\/07\/Newsletter-198-Whatsapp-cobrara-mensajes-salientes-300x128.png 300w, https:\/\/suricata.la\/wp-content\/uploads\/2026\/07\/Newsletter-198-Whatsapp-cobrara-mensajes-salientes-100x43.png 100w\" sizes=\"auto, (max-width: 749px) 100vw, 749px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Suricata&#8217;s <\/strong><strong>IA<\/strong><strong> Recommendations to Keep Your Costs as Low as Possible<\/strong><br>The <strong>Suricata&nbsp;AI<\/strong> team has prepared the following recommendations to help you minimize your messaging costs, in order of priority:<br>1) <strong>Consolidate bot responses:<\/strong> Combine information that is currently sent across multiple messages into a single response. Same content, fewer charges.<br>2) <strong>Use interactive buttons and lists:<\/strong> Reducing back-and-forth interactions means fewer billable messages.<br>3)<strong> Adopt proactive communication:<\/strong> Sending a single outbound notification (one charge) to inform customers about service interruptions or planned outages is more cost-effective than handling multiple reactive conversations afterward.<br>4) <strong>Apply the same best practices across your support team: <\/strong>Train agents to provide complete answers in a single message instead of sending several short ones.<br>5) <strong>Enable Telegram and redirect traffic to that channel<\/strong>: Telegram does not charge per message, making it an excellent option for notifications and recurring customer support.<br>6) <strong>Strengthen phone support for complex cases:<\/strong> Longer conversations tend to generate the highest number of billable messages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udce7&nbsp;If&nbsp;you&#8217;d&nbsp;like&nbsp;to&nbsp;learn&nbsp;more&nbsp;about&nbsp;<strong>Suricata&nbsp;AI<\/strong>,&nbsp;please&nbsp;don&#8217;t&nbsp;hesitate&nbsp;to&nbsp;contact us.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starting October 1st\u00a02026, Meta will charge for every response sent via WhatsApp. Here&#8217;s how Suricata\u00a0AI can help. \u26a0\ufe0f\u00a0Meta has announced that, effective October 1, 2026, it will charge for every response your business sends via WhatsApp (whether sent by a bot or a human agent). The cost will vary depending on the country where the customer is registered. \ud83d\udce2&nbsp;How will &#8230; <\/p>\n<div><a href=\"https:\/\/suricata.la\/en\/important-whatsapp-notice\/\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":5,"featured_media":3602,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content_central_editor_notes":"","yoast_description":"","footnotes":""},"categories":[651],"tags":[],"class_list":["post-3601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IMPORTANT WHATSAPP NOTICE! - Suricata Cx<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/suricata.la\/aviso-importante-sobre-whatsapp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IMPORTANT WHATSAPP NOTICE! - Suricata Cx\" \/>\n<meta property=\"og:description\" content=\"Starting October 1st\u00a02026, Meta will charge for every response sent via WhatsApp. Here&#8217;s how Suricata\u00a0AI can help. \u26a0\ufe0f\u00a0Meta has announced that, effective October 1, 2026, it will charge for every response your business sends via WhatsApp (whether sent by a bot or a human agent). The cost will vary depending on the country where the customer is registered. \ud83d\udce2&nbsp;How will ... 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