{"id":2707,"date":"2026-02-16T03:03:10","date_gmt":"2026-02-16T06:03:10","guid":{"rendered":"https:\/\/suricata.la\/do-you-know-the-pillars-of-exceptional-customer-service\/"},"modified":"2026-02-16T03:03:10","modified_gmt":"2026-02-16T06:03:10","slug":"do-you-know-the-pillars-of-exceptional-customer-service","status":"publish","type":"post","link":"https:\/\/suricata.la\/en\/do-you-know-the-pillars-of-exceptional-customer-service\/","title":{"rendered":"Do you know what the pillars of exceptional customer service are?"},"content":{"rendered":"\n

Discover the five points that take the user experience to the maximum<\/em><\/p>\n\n\n\n

One of the questions most often heard at the various ISP meetups and conferences is what makes a customer feel truly valued<\/strong>. In this regard, experts agree that the level of satisfaction is not only related to resolving their inquiries or problems, but also to the way it is done.<\/p>\n\n\n\n

And another thing they highlight is that, in a market full of options and with ever-increasing competition, customer service is the true differentiating factor and a key value-add when it comes to earning their loyalty.<\/p>\n\n\n\n

That\u2019s why, at Suricata <\/strong>we have identified some of the pillars on which exceptional customer service is based<\/strong>, and they are the same principles that guide our team every day.<\/p>\n\n\n\n

    \n
  1. Empathy<\/strong> as the foundation of connection. Because empathy is not only understanding a problem, but feeling it with the customer; it\u2019s about putting yourself in their shoes to understand their needs.<\/li>\n\n\n\n
  2. Accessibility<\/strong>. Good customer service is useless if it isn\u2019t easy to find. That\u2019s why Suricata Cx<\/strong> is a tool that offers omnichannel accessibility.<\/li>\n\n\n\n
  3. Speed as a sign of respect<\/strong>. Because customers\u2019 time is valuable, responding quickly to their inquiries shows that their schedule is respected. And something more: speed isn\u2019t just about being the fastest, but about being efficient.<\/li>\n\n\n\n
  4. Proactivity as anticipating the need<\/strong>. Instead of waiting for problems to arise, excellent customer service gets ahead of them. This can be as simple as sending notifications about an order status, or as complex as identifying patterns in complaints to improve a product or service before customers even notice.<\/li>\n\n\n\n
  5. The human touch.<\/strong> In an increasingly digital world, personalization is what makes a service feel human. By, for example, addressing customers by name or remembering their history with the company, you show that they are not just a number.<\/li>\n<\/ol>\n\n\n\n

    So, if you want to know more about Suricata Cx 3.0<\/strong>, don\u2019t hesitate to contact us.<\/p>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Discover the five points that take the user experience to the maximum One of the questions most often heard at the various ISP meetings and conferences is what makes a customer feel truly valued. In this regard, experts agree that the level of satisfaction is not only related to the resolution … <\/p>\n

    Read More<\/a><\/div>\n","protected":false},"author":2,"featured_media":840,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content_central_editor_notes":"","yoast_description":"","footnotes":""},"categories":[345],"tags":[1245,846,869,1328,1008],"class_list":["post-2707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter","tag-accessibility","tag-customer-service","tag-empathy","tag-proactivity","tag-speed"],"yoast_head":"\nDo you know what the pillars of exceptional customer service are? - Suricata IA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/suricata.la\/en\/do-you-know-the-pillars-of-exceptional-customer-service\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do you know what the pillars of exceptional customer service are? - Suricata IA\" \/>\n<meta property=\"og:description\" content=\"Discover the five points that take the user experience to the maximum One of the questions most often heard at the various ISP meetings and conferences is what makes a customer feel truly valued. In this regard, experts agree that the level of satisfaction is not only related to the resolution … Read More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/suricata.la\/en\/do-you-know-the-pillars-of-exceptional-customer-service\/\" \/>\n<meta property=\"og:site_name\" content=\"Suricata IA\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-16T06:03:10+00:00\" \/>\n<meta name=\"author\" content=\"Martin Weidemann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Martin Weidemann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/suricata.la\\\/en\\\/do-you-know-the-pillars-of-exceptional-customer-service\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/suricata.la\\\/en\\\/do-you-know-the-pillars-of-exceptional-customer-service\\\/\"},\"author\":{\"name\":\"Martin Weidemann\",\"@id\":\"https:\\\/\\\/suricata.la\\\/#\\\/schema\\\/person\\\/572122124112b0679d624353d86e028f\"},\"headline\":\"Do you know what the pillars of exceptional customer service are?\",\"datePublished\":\"2026-02-16T06:03:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/suricata.la\\\/en\\\/do-you-know-the-pillars-of-exceptional-customer-service\\\/\"},\"wordCount\":337,\"publisher\":{\"@id\":\"https:\\\/\\\/suricata.la\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/suricata.la\\\/en\\\/do-you-know-the-pillars-of-exceptional-customer-service\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/suricata.la\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Newsletter-155-Pilares-atencion.jpg\",\"keywords\":[\"accessibility\",\"Customer Service\",\"empathy\",\"proactivity\",\"speed\"],\"articleSection\":[\"Newsletter\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/suricata.la\\\/en\\\/do-you-know-the-pillars-of-exceptional-customer-service\\\/\",\"url\":\"https:\\\/\\\/suricata.la\\\/en\\\/do-you-know-the-pillars-of-exceptional-customer-service\\\/\",\"name\":\"Do you know what the pillars of exceptional customer service are? - Suricata IA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/suricata.la\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/suricata.la\\\/en\\\/do-you-know-the-pillars-of-exceptional-customer-service\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/suricata.la\\\/en\\\/do-you-know-the-pillars-of-exceptional-customer-service\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/suricata.la\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Newsletter-155-Pilares-atencion.jpg\",\"datePublished\":\"2026-02-16T06:03:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/suricata.la\\\/en\\\/do-you-know-the-pillars-of-exceptional-customer-service\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/suricata.la\\\/en\\\/do-you-know-the-pillars-of-exceptional-customer-service\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/suricata.la\\\/en\\\/do-you-know-the-pillars-of-exceptional-customer-service\\\/#primaryimage\",\"url\":\"https:\\\/\\\/suricata.la\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Newsletter-155-Pilares-atencion.jpg\",\"contentUrl\":\"https:\\\/\\\/suricata.la\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Newsletter-155-Pilares-atencion.jpg\",\"width\":1600,\"height\":896},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/suricata.la\\\/en\\\/do-you-know-the-pillars-of-exceptional-customer-service\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/suricata.la\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Do you know what the pillars of exceptional customer service are?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/suricata.la\\\/#website\",\"url\":\"https:\\\/\\\/suricata.la\\\/\",\"name\":\"Suricata IA\",\"description\":\"Atenci\u00f3n al cliente con IA\",\"publisher\":{\"@id\":\"https:\\\/\\\/suricata.la\\\/#organization\"},\"alternateName\":\"Suricata\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/suricata.la\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/suricata.la\\\/#organization\",\"name\":\"Suricata\",\"alternateName\":\"Suricata IA\",\"url\":\"https:\\\/\\\/suricata.la\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/suricata.la\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/suricata.la\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Suricata-IA-ISO-1.png\",\"contentUrl\":\"https:\\\/\\\/suricata.la\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Suricata-IA-ISO-1.png\",\"width\":800,\"height\":800,\"caption\":\"Suricata\"},\"image\":{\"@id\":\"https:\\\/\\\/suricata.la\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/suricata.la\\\/#\\\/schema\\\/person\\\/572122124112b0679d624353d86e028f\",\"name\":\"Martin Weidemann\",\"url\":\"https:\\\/\\\/suricata.la\\\/en\\\/author\\\/mw\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Do you know what the pillars of exceptional customer service are? - Suricata IA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/suricata.la\/en\/do-you-know-the-pillars-of-exceptional-customer-service\/","og_locale":"en_US","og_type":"article","og_title":"Do you know what the pillars of exceptional customer service are? - Suricata IA","og_description":"Discover the five points that take the user experience to the maximum One of the questions most often heard at the various ISP meetings and conferences is what makes a customer feel truly valued. In this regard, experts agree that the level of satisfaction is not only related to the resolution … Read More","og_url":"https:\/\/suricata.la\/en\/do-you-know-the-pillars-of-exceptional-customer-service\/","og_site_name":"Suricata IA","article_published_time":"2026-02-16T06:03:10+00:00","author":"Martin Weidemann","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Martin Weidemann","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/suricata.la\/en\/do-you-know-the-pillars-of-exceptional-customer-service\/#article","isPartOf":{"@id":"https:\/\/suricata.la\/en\/do-you-know-the-pillars-of-exceptional-customer-service\/"},"author":{"name":"Martin Weidemann","@id":"https:\/\/suricata.la\/#\/schema\/person\/572122124112b0679d624353d86e028f"},"headline":"Do you know what the pillars of exceptional customer service are?","datePublished":"2026-02-16T06:03:10+00:00","mainEntityOfPage":{"@id":"https:\/\/suricata.la\/en\/do-you-know-the-pillars-of-exceptional-customer-service\/"},"wordCount":337,"publisher":{"@id":"https:\/\/suricata.la\/#organization"},"image":{"@id":"https:\/\/suricata.la\/en\/do-you-know-the-pillars-of-exceptional-customer-service\/#primaryimage"},"thumbnailUrl":"https:\/\/suricata.la\/wp-content\/uploads\/2025\/09\/Newsletter-155-Pilares-atencion.jpg","keywords":["accessibility","Customer Service","empathy","proactivity","speed"],"articleSection":["Newsletter"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/suricata.la\/en\/do-you-know-the-pillars-of-exceptional-customer-service\/","url":"https:\/\/suricata.la\/en\/do-you-know-the-pillars-of-exceptional-customer-service\/","name":"Do you know what the pillars of exceptional customer service are? - Suricata IA","isPartOf":{"@id":"https:\/\/suricata.la\/#website"},"primaryImageOfPage":{"@id":"https:\/\/suricata.la\/en\/do-you-know-the-pillars-of-exceptional-customer-service\/#primaryimage"},"image":{"@id":"https:\/\/suricata.la\/en\/do-you-know-the-pillars-of-exceptional-customer-service\/#primaryimage"},"thumbnailUrl":"https:\/\/suricata.la\/wp-content\/uploads\/2025\/09\/Newsletter-155-Pilares-atencion.jpg","datePublished":"2026-02-16T06:03:10+00:00","breadcrumb":{"@id":"https:\/\/suricata.la\/en\/do-you-know-the-pillars-of-exceptional-customer-service\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/suricata.la\/en\/do-you-know-the-pillars-of-exceptional-customer-service\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/suricata.la\/en\/do-you-know-the-pillars-of-exceptional-customer-service\/#primaryimage","url":"https:\/\/suricata.la\/wp-content\/uploads\/2025\/09\/Newsletter-155-Pilares-atencion.jpg","contentUrl":"https:\/\/suricata.la\/wp-content\/uploads\/2025\/09\/Newsletter-155-Pilares-atencion.jpg","width":1600,"height":896},{"@type":"BreadcrumbList","@id":"https:\/\/suricata.la\/en\/do-you-know-the-pillars-of-exceptional-customer-service\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/suricata.la\/en\/"},{"@type":"ListItem","position":2,"name":"Do you know what the pillars of exceptional customer service are?"}]},{"@type":"WebSite","@id":"https:\/\/suricata.la\/#website","url":"https:\/\/suricata.la\/","name":"Suricata IA","description":"Atenci\u00f3n al cliente con IA","publisher":{"@id":"https:\/\/suricata.la\/#organization"},"alternateName":"Suricata","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/suricata.la\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/suricata.la\/#organization","name":"Suricata","alternateName":"Suricata IA","url":"https:\/\/suricata.la\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/suricata.la\/#\/schema\/logo\/image\/","url":"https:\/\/suricata.la\/wp-content\/uploads\/2026\/08\/Suricata-IA-ISO-1.png","contentUrl":"https:\/\/suricata.la\/wp-content\/uploads\/2026\/08\/Suricata-IA-ISO-1.png","width":800,"height":800,"caption":"Suricata"},"image":{"@id":"https:\/\/suricata.la\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/suricata.la\/#\/schema\/person\/572122124112b0679d624353d86e028f","name":"Martin Weidemann","url":"https:\/\/suricata.la\/en\/author\/mw\/"}]}},"_links":{"self":[{"href":"https:\/\/suricata.la\/en\/wp-json\/wp\/v2\/posts\/2707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/suricata.la\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/suricata.la\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/suricata.la\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/suricata.la\/en\/wp-json\/wp\/v2\/comments?post=2707"}],"version-history":[{"count":0,"href":"https:\/\/suricata.la\/en\/wp-json\/wp\/v2\/posts\/2707\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/suricata.la\/en\/wp-json\/wp\/v2\/media\/840"}],"wp:attachment":[{"href":"https:\/\/suricata.la\/en\/wp-json\/wp\/v2\/media?parent=2707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/suricata.la\/en\/wp-json\/wp\/v2\/categories?post=2707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/suricata.la\/en\/wp-json\/wp\/v2\/tags?post=2707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}