{"id":2687,"date":"2026-02-14T03:04:19","date_gmt":"2026-02-14T06:04:19","guid":{"rendered":"https:\/\/suricata.la\/friend-the-ai-startup-investing-over-1m-in-advertising\/"},"modified":"2026-02-14T03:04:19","modified_gmt":"2026-02-14T06:04:19","slug":"friend-the-ai-startup-investing-over-1m-in-advertising","status":"publish","type":"post","link":"https:\/\/suricata.la\/en\/friend-the-ai-startup-investing-over-1m-in-advertising\/","title":{"rendered":"Friend: The AI startup that invests more than $1M in advertising"},"content":{"rendered":"<h2>Table of Contents<\/h2>\n<ul>\n<li><a href=\"#tldr-friend-invierte-1m-en-publicidad-en-el-metro-de-nyc\">1. TL;DR: Friend invests $1M in advertising on the NYC subway<\/a>\n<\/li>\n<li><a href=\"#introduccion-a-la-campana-publicitaria-de-friend\">2. Introduction to Friend\u2019s advertising campaign<\/a>\n<\/li>\n<li><a href=\"#detalles-de-la-inversion-en-publicidad\">3. Details of the advertising investment<\/a>\n<ul>\n<li><a href=\"#desglose-del-gasto-publicitario\">3.1 Breakdown of advertising spend<\/a><\/li>\n<li><a href=\"#alcance-y-ubicacion-de-los-anuncios\">3.2 Reach and placement of the ads<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#reacciones-del-publico-y-controversias\">4. Public reactions and controversies<\/a>\n<ul>\n<li><a href=\"#criticas-a-la-campana\">4.1 Criticism of the campaign<\/a><\/li>\n<li><a href=\"#vandalismo-y-comentarios-sociales\">4.2 Vandalism and social commentary<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#objetivos-y-expectativas-de-la-campana\">5. Goals and expectations of the campaign<\/a>\n<ul>\n<li><a href=\"#metas-de-marketing-de-\">5.1 Marketing goals of-<\/a><\/li>\n<li><a href=\"#medicion-de-la-efectividad\">5.2 Measuring effectiveness<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#el-futuro-de-friend-y-su-dispositivo\">6. The future of Friend and its device<\/a>\n<ul>\n<li><a href=\"#desarrollo-del-producto\">6.1 Product development<\/a><\/li>\n<li><a href=\"#impacto-en-el-mercado-de-ia\">6.2 Impact on the AI market<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2 id=\"tldr-friend-invierte-1m-en-publicidad-en-el-metro-de-nyc\">TL;DR: Friend invests $1M in advertising on the NYC subway<\/h2>\n<ul>\n<li>The startup Friend has spent more than $1 million on an advertising campaign in the New York City subway.<\/li>\n<li>The campaign includes more than 11,000 ads in subway cars, 1,000 posters on platforms, and 130 street-level panels.<\/li>\n<li>The advertising has generated mixed reactions, including vandalism and criticism about surveillance.<\/li>\n<li>CEO Avi Schiffmann considers the campaign a \u201cbig risk\u201d and a way to start a conversation about AI.<\/li>\n<li>Friend\u2019s device, which costs $129, has been the subject of controversy over its privacy policy.<\/li>\n<\/ul>\n<h2 id=\"introduccion-a-la-campana-publicitaria-de-friend\">Introduction to Friend\u2019s advertising campaign<\/h2>\n<p>The artificial intelligence startup Friend has launched an ambitious advertising campaign in the New York City subway, highlighting its wearable device that promises to be a smart companion. This campaign, which has captured New Yorkers\u2019 attention, is billed as the first major AI advertising campaign in the world, according to its CEO, Avi Schiffmann.<\/p>\n<h2 id=\"detalles-de-la-inversion-en-publicidad\">Details of the advertising investment<\/h2>\n<h3 id=\"desglose-del-gasto-publicitario\">Breakdown of advertising spend<\/h3>\n<p>Friend has allocated more than $1 million to its campaign, which includes an impressive number of ads: more than 11,000 in subway cars, 1,000 on platforms, and 130 on street-level panels. This investment aims to maximize the product\u2019s visibility in a dense urban environment.<\/p>\n<h3 id=\"alcance-y-ubicacion-de-los-anuncios\">Reach and placement of the ads<\/h3>\n<p>The ads are strategically placed in key stations, such as West 4th Street, where they dominate the visual space. Schiffmann designed the campaign so that the minimalist design and use of white space encourage interaction and debate among passengers.<\/p>\n<h2 id=\"reacciones-del-publico-y-controversias\">Public reactions and controversies<\/h2>\n<h3 id=\"criticas-a-la-campana\">Criticism of the campaign<\/h3>\n<p>The campaign has faced significant criticism. Some outlets have noted that Friend\u2019s device represents a form of \u201csurveillance capitalism.\u201d The ads have been vandalized with messages criticizing the intrusive nature of the technology.<\/p>\n<blockquote>\n<p>\u201cI Hate My Friend.\u201d<br \/>\n<em>Writers at Wired<\/em><\/p>\n<\/blockquote>\n<h3 id=\"vandalismo-y-comentarios-sociales\">Vandalism and social commentary<\/h3>\n<p>Vandalism of the ads has been a common response, with messages urging people to \u201cstop profiting from loneliness.\u201d This has led to a broader debate about the ethics of AI technology and its impact on everyday life.<\/p>\n<h2 id=\"objetivos-y-expectativas-de-la-campana\">Goals and expectations of the campaign<\/h2>\n<h3 id=\"metas-de-marketing-de-\">Marketing goals of-<\/h3>\n<p>friend&#8221;>Friend\u2019s marketing goals<\/h3>\n<p>Friend seeks to position itself as a leader in the AI device market, especially among younger generations. The campaign is designed to spark conversation and draw attention to the product, which is presented as a personal &ldquo;confidant.&rdquo;<\/p>\n<h3 id=\"medicion-de-la-efectividad\">Measuring effectiveness<\/h3>\n<p>Avi Schiffmann has expressed his intention to measure the campaign\u2019s impact through public response and device sales. The campaign coincides with the start of the school year, which could influence the product\u2019s adoption among younger consumers.<\/p>\n<h2 id=\"el-futuro-de-friend-y-su-dispositivo\">The future of Friend and its device<\/h2>\n<h3 id=\"desarrollo-del-producto\">Product development<\/h3>\n<p>Friend has been working on improving its device, which sells for $129 and has had sales performance of approximately 400 units per week. Schiffmann has indicated that the product will continue to evolve in response to user feedback.<\/p>\n<h3 id=\"impacto-en-el-mercado-de-ia\">Impact on the AI market<\/h3>\n<p>Friend\u2019s campaign comes at a time when AI startups and big tech companies are seeking to build trust with consumers. The controversy generated by the campaign could influence public perception of AI and its acceptance in daily life.<\/p>\n<h2 id=\"la-audaz-campana-de-publicidad-de-friend-en-el-metro-de-nueva-york\">Friend\u2019s bold advertising campaign in the New York subway<\/h2>\n<h3 id=\"un-enfoque-innovador-en-la-publicidad\">An innovative approach to advertising<\/h3>\n<p>Friend\u2019s advertising strategy is based on a bold and provocative design that aims not only to inform, but also to prompt reflection and debate about artificial intelligence and its role in society.<\/p>\n<h3 id=\"reacciones-y-controversias-en-torno-a-friend\">Reactions and controversies surrounding Friend<\/h3>\n<p>Despite the criticism, the campaign has managed to capture the attention of a broad audience, generating both interest and discontent. This could be an indicator that the conversation about AI is far from over.<\/p>\n<h2 id=\"optimiza-la-experiencia-del-cliente-con-suricata-la\">Optimize the Customer Experience with Suricata LA<\/h2>\n<h3 id=\"eficiencia-operativa-la-clave-para-el-exito-en-el-sector-de-telecomunicaciones\">Operational Efficiency: The Key to Success in the Telecommunications Sector<\/h3>\n<p>Customer experience is fundamental in the telecommunications sector. Companies must adapt to consumers\u2019 changing needs to remain competitive.<\/p>\n<h3 id=\"suricata-cx-la-solucion-integral-para-isps-y-telcos\">Suricata Cx: The Comprehensive Solution for ISPs and Telcos<\/h3>\n<p>Suricata Cx offers tools that enable Internet and telecommunications service providers to improve their customer service to the\n <\/p>\n<p>customer and optimize their operations.<\/p>\n<h3 id=\"transforma-tu-atencion-al-cliente-con-tecnologia-omnicanal\">Transform Your Customer Service with Omnichannel Technology<\/h3>\n<p>The implementation of omnichannel technology solutions can revolutionize the way companies interact with their customers, improving satisfaction and loyalty.<\/p>\n<p><!--yoast-refresh--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TL;DR: Friend invests $1M in advertising on the NYC subway The startup Friend has spent more than $1 million on an advertising campaign in the New York City subway. The campaign includes more than 11,000 ads in train cars, 1,000 posters on platforms, and 130 urban billboards. The advertising has generated mixed reactions, including vandalism and criticism about surveillance. &#8230; <\/p>\n<div><a href=\"https:\/\/suricata.la\/friend-la-startup-de-ia-que-invierte-mas-de-1m-en-publicidad\/\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":2,"featured_media":896,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_metadesc":"","content_central_editor_notes":"","yoast_description":"","footnotes":""},"categories":[48],"tags":[1261,291,1262,1263,1264],"class_list":["post-2687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-ai-advertising","tag-friend-startup","tag-nyc-subway-campaign","tag-public-reactions","tag-vandalism-controversy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Friend: The AI startup that invests more than $1M in advertising - Suricata Cx<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/suricata.la\/en\/friend-the-ai-startup-investing-over-1m-in-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Friend: The AI startup that invests more than $1M in advertising - Suricata Cx\" \/>\n<meta property=\"og:description\" content=\"TL;DR: Friend invests $1M in advertising on the NYC subway The startup Friend has spent more than $1 million on an advertising campaign in the New York City subway. 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